Christina Aguilera fighting hunger

seo consultantYou are a fairly new company with a newly designed website or perhaps an old one keen on establishing an aggressive online presence. You want to get the right people clicking on your website or more specifically the content that you provide for online users. You offer good service or products it just needs to be properly introduced. The problem, however, is that the worldwide web is a jungle filled with similarly well-produce websites with similarly interesting content. How, indeed, can you stand out among the millions of products and services unleashed online? How can your prospective clients know about you?

The trick of course is to be on top of the searches on search engines. One aims to be on top of the list once a product or service you are offering is typed in on the search plate. How do you do that? Well, one of the easy ways to accomplish that is to hire an SEO consultant.

It is a fairly new expertise, but it is something that more and more companies need now especially with the huge rise of online users. Basically, SEO consultants provide what public relations and marketing experts used to provide for other media. But in this case however the strength of SEO consultants is geared towards the Internet. They will be able to guide companies with analysis and in-depth study of how a company can thrive and have an aggressive presence in this new media.

For example, a consultant can tell you the right words to put into your content. These words or phrases will enable your company to pop up in specific or random searches. This means your company will be exposed to readers and might even result to actual inquiry and purchase. An SEO expert will also be able provide your company analysis on trends, which you may use to gain more attention or online traffic. They will also show you how your company is fairing online and specify which aspects need improvement or which should be pushed.

Indeed, in an increasingly wired world where PC, laptops, and smart phones are interconnected and plugged in on the worldwide web, it is no longer advisable to be clueless about the various ways on how you can be more aggressive online. Especially now that people have adapted online services and applications as part of their lifestyle, it is best to adapt on this new, but steadily growing media.

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Good copywriting makes brands sell. It is the lifeblood of advertising, without which, advertorial campaigns would not be able to achieve desired results. They need to be catchy, engaging, thought provoking, substantial, and moving enough to stir audiences to take action. This is the reason good copywriting always have effective calls to action.

copywritingCalls to action are probably the most important part of copywriting, according to Big Ideas Group. A copy can be good in the sense that it is lively, engaging, and informative. If it lacks the proper stance when it comes to making people react, then the entire copy loses its meaning.

What Makes Good CTOs

What criteria make calls to action effective enough to reel customers in consistently? Do they provide enough hook? Do they stir up and engage your target audience? Most importantly, how effective are they? These are some of the questions that you need to answer to come up with good calls to action.

Below are some effective ways to help your business:

• Be Concise

Always remember that time is valuable. By making your calls to action short and clear, you drive home the point sooner, which makes them more likely to respond in a favourable manner.

• Be Urgent

When you bring a sense of urgency, it provides the setting for quick response and makes your target audience more likely to react now.

• Be Seen

Be sure the audience sees the calls to action you create. Most readers tend to just skim along and do not read entire texts. This can render calls to action placed at the bottom part of texts useless.

• Be Catchy

Calls to action that stand out have the power to capture audiences. Make it as catchy as possible so you inspire audiences rather than repel them.

• Be Singular

Creating multiple calls to action in a single piece of copy can confuse audiences as to which course of action to take. Even worse, it can cause them not take any action at all. By being singular, you make your audience more receptive.

Decisive calls to action can provide the right hook to reel in audiences and keep customers loyal to your brand. Keep these tips in mind and reel customers in.

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Now that your home has a newly – built swimming pool, you may be wondering what else you can do to complete the outdoor entertainment. It’s no secret that spending time in a backyard pool is fun. It’s exciting to imagine the pets running and the kids playing in the water.

A swimming pool, however, comes with great responsibility. Apart from keeping your kids safe, your pets need protection, too.

Give your pets swimming lessons

pet poolMost pet owners think that dogs are naturally good swimmers and the risk of drowning is low. Just like humans, however, your pet can drown, too. When pets are afraid of the water, they tend to panic. You can’t force your dog to get the ball you’ve thrown in the pool. Perhaps the best way to solve the problem is to teach them how to swim. Swimming lessons are also a good way to keep your pets healthy and in shape. Don’t forget to inform your veterinarian about it, though, so you will know if it’s safe.

Fence your pool

Pets are always curious and they love to explore places. When you’re not around, you won’t notice when your will pet go outside. Safety expert Perth City Glass shares that it’s best to have a fence around the pool to reduce the risk of accidents. Make sure the glass fence is high, so that your dog can’t jump through it. Never leave chairs or tables near the fence, as it can be tempting for pets to use that as stairs.

Learn pet CPR

Pet owners who have a pool, of course, need to learn how to save their pet. The last thing you want is finding your pet unconscious near the pool. How can you save your dog when you don’t know what to do? Before it’s too late, you should take lessons on how to perform pet CPR. It’s better to be prepared than sorry.

Your pets are part of the family. No one knows when accidents will happen, so it’s important to know how to protect them and save them from accidents.

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meatAlthough there have been studies that claim no difference between the organic and conventional nutritional content, an increasing number of studies suggest otherwise. They claim that organic is actually more nutritious and does not contain toxins, unlike the conventional.

According to the Chair of the Organic Federation of Australia, Andre Leu, “There are some very good studies that show that on balance organic food has higher levels of nutrition.”

“The data we have from Australia and around the world tends to be consistent. The number one reason people buy organic is for health reasons and concern about the use of pesticides,” Leu notes.

Nutritional levels, however, vary from one product to another.

Organic meats are ideal for health buffs

Juicy steaks are not barriers against having a healthier lifestyle, according to Meatcart.

Several organic meats have omega-3 fatty acids that help power cholesterol levels and reduce inflammation in the body. This is because pigs and cows that eat more grass have lower fat levels compared to animals under conventional methods.

An organic apple a day keeps the toxins away

Organic farming methods can produce distinctive flavours of fruits like apples. An organic farmer can harvest sweeter and less tart apples compared to their conventional counterparts.

Data from The Organic Center show that organic apples are firmer and crisper even after storage. They have better textural properties and higher levels of antioxidants. By choosing organic apples over the conventional, bursts of smell, firmness and crispness just get better.

Milking can be creamier and healthier

As the Department of Agriculture explains, the dairy industry is one of the biggest agriculture producers in the world; and over the years, this draws a challenge for operators to produce and maintain the constant supply of dairy products to support their increasing demand.

A few people, however, hesitate to buy organic products because of their slightly higher prices. According to Australian Organic, “average fresh organic milk is two to three times the retail price of conventional milk.”

When purchasing groceries, keep in mind that organic products are worth buying. As the benefits in products vary, going organic protects you from toxic residues. You can also enhance your diet plans, as these products provide higher levels of nutrition.

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weight loss programsOne common, but very damaging, misconception is that weight loss is supposed to be a painful ordeal requiring the willpower of an Olympic athlete. What people need to understand is that you lose weight and stay healthy by adding significant improvements to your lifestyle, a little bit at a time.

Here are the five habits that you will definitely need.

1. Drink more water – Regardless of your weight loss goals and plans, drinking adequate amount of water is always helpful. While some argue that the effect is minimal, there is definitely no harm in doing this. Plus, drinking more water has plenty of benefits other than weight loss, so it’s necessary if you’re pursuing an overall healthier lifestyle.

2. Do some research – Science is the best friend of weight loss, second only to hard work. Educating yourself a little bit every day on nutrition and exercise pays off hugely in the long run. This is not just easier than forcing yourself to train for an hour-long marathon, it’s also much more effective. Because you only pick up one or two helpful tips per day, you can focus entirely on making them a part of your daily routine.

Educating yourself on the available weight loss programs in Singapore is also beneficial, if you have the resources to take advantage of them. With the advances in weight loss research and technology, there are now plenty of scientific treatments out there that can help you lose weight – though they tend to vary widely in effectiveness and credibility.

3. Start measuring progress in clothes, not weight – This is a bit of an unconventional tactic, but it is incredibly effective. The biggest challenge of weight loss is to keep motivation high, and seeing measurable results is the easiest way to accomplish this. Clothing sizes are a very practical and reliable unit of measurement.

Use three or more different sized outfits; one for your current weight, one for your target weight, and something in between. As the weeks go by, you’ll notice that the first outfit becomes loose and ill-fitting on you, and you can more easily fit into the other outfits. This is a massive morale booster.

4. Slowly add more exercise – In their haste and impatience, people usually try to take on far more than they can handle and end up burning out early. Instead, take baby steps until your body gets stronger. Little things like walking a little more each day or adding a few jumping jacks to your routine add up quickly.

5. Gradually cut junk food – Once again, this is something better done in steps, rather than all at once. Otherwise, you run the risk of binge eating. Focus on removing one ‘bad’ food from your diet every week, and keep it out no matter what, even from your monthly cheat meals. You’ll eventually notice your dependence on these sugary items decreasing, until you can’t imagine why you ever felt that you had to have them.

These five very practical habits are the best possible tools in weight loss, and some would argue that they are vital if you want to lose weight and keep it off. Start practicing them today.

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zen garden“The soul cannot thrive in the absence of a garden.”

For many people, a garden is the perfect place to contemplate and relax after a long day. Whether you are living in the city or a county, such as Essex, a garden is a great addition to your property. It increases your home’s market value and offers a quiet place to rest amidst your busy lifestyle.

Here are some tips on creating a Zen garden:

Consider the size of your garden

According to some expert garden designers, some Zen gardens use minimal designs. There are those, however, that features many plants and garden structures. When planning a design, think about the size of your garden. For a big area, build winding paths to create mystery and discovery, a key element in Japanese meditation gardens.

Use moss and sand

Sand and moss are main elements of a Zen garden. Use sand for the dry areas and moss for moist, shady areas. To prevent sand from getting scattered all over the place, use wood for the mould of the sand.

Add more appeal to your garden by creating different patterns on the sand. Ripples and circular patterns are popular designs. For optimum effect, rake the sand at least three to four inches deep.

Create Paths

Paths encourage visitors to explore your garden. As moss cannot tolerate foot traffic, it is essential to place stone steppers. Footpaths also prevent people from stepping on the sand and ruining your perfectly raked groundcover.

Add pebbles, stones and boulders

Pebbles and stones help you achieve a Zen-look for your garden. Use varying sizes of stones and submerge boulders in the sand.

Place Zen structures

To create a relaxing garden and invite positive energy into your home, consider adding features, such as ponds or waterfalls. Other elements you can add are statues, pagodas, and stone lamps.

Build a Zen garden and look forward to coming home every day. Forget about the day’s problems, relax and recharge in a piece of paradise right in your home.

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Mother Nature offers more than fresh air, sparkling streams, and admirable landscapes. There is no greater way to feel and enjoy the gifts of nature than by going for a weekend bike trip to the mountains. Before taking your wheels for a spin up the peaks, make sure first you are ready for some outdoor activities. Remember that before you can take on something as ambitious as this, training is essential. Preparation is everything, so you will enjoy more than struggle, and keep yourself safe and in shape.

bike rack

Good Outdoor Activity

The best way to prepare for these undertakings is to equip yourself with the right skills, so you can appreciate the trip more and avoid unfortunate circumstances. Mountain biking is increasing in popularity as more and more people trek the natural trails of the rocky mountains in Australia. So what are you waiting for? Check if you’ve got everything packed, and get your bike ready in the SUV. Using towbars to pull a separate bike rack is also an option if you drive a small car.

Benefits of Mountain Biking

If you want to develop your stamina and get your body in shape but the gym bores you and running gets old quickly, you can mountain bike instead. With mountain biking, you are not just getting in shape but you are also social is in gas you join exciting and adrenaline-pumping trips with others who share the same enthusiasm.

Your physical and emotional health benefits from mountain biking in many ways. This activity can burn up to 1,000 calories per hour, depending on speed, intensity, terrain, and weather condition. Cycling up hill under the heat burns more calories than riding on a flat surface on a windy day.

Pedalling non-stop on an uphill trail builds, strengthens, and tones the muscles on the legs, thighs, buttocks and hips, helping to protect your hip and knee joints. Rougher terrain is a good way to develop your cardiovascular health, endurance, and body coordination as you are using multiple body parts while riding.

Safety First

Studies show that mountain climbing reduces stress and depression; however, before you go for ride, visit your doctors first to know if you are fit for an outdoor activity as demanding as mountain biking. In addition, see to it that you have the essential equipment such as premier biking gear, a first-aid kit, and water.

Only a few activities can offer staying fit and adventure in one. Regular cycling not only benefits your physical and emotional well being, but it also develops confidence and a sense of adventure.

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The importance of shipping containers in the trading industry cannot be ignored, yet very few appreciate what these big steel boxes do for modern society. Without these, businesses won’t be able to exchange goods and meet the demands of their clients. This is why companies continue to update and increase the number of their containers. If you’re among them, you should ask yourself the following questions before going to any container sale:

Shipping containerWhere Should You Buy?

Shipping containers may set you back some, as you pay for their quality and sturdiness even after years of use. Shop around so you can find companies that offer them for much more reasonable prices. Many companies offer sea shipping container sales to start-ups and established businesses that want to update their inventory. Start from these sales, as you might find a good deal.

What Size Should You Buy?

Most shipping containers have the same size – eight feet wide, nine feet tall, and 10, 20, or 40 feet long. Choosing the right size depends on what you’re going to store. For instance, if you’re planning to ship fragile items, it might not be practical to store these in a big container if you aren’t going to fill it up. Any gap could cause movements, which might put items at risk. Most of those who do this use fillers and bubble wrap to keep the items from moving around.

Should You Buy New or Used?

The answer lies on your budget. If you can buy new, then you’ll be making an investment that could last for at least 20 years. It can also serve as your guarantee to clients. Don’t feel discouraged, though, if you don’t want to spend on a new container. There are used shipping containers for sale that look good as new. All you have to do is be attentive to detail, like checking for rust on the surface covered in paint. Even a small amount of rust can lead to damage quickly.

Should You Care About Transportation?

Shipping containers are bulky and heavy. You can’t simply transport them from one location to another. If you don’t want the burden of moving the steel box after the transaction, be prepared even before you buy it. Apart from the price, look for companies offering free or reasonable pricing on their transportation services so you don’t have to spend a fortune on delivery fees from a third party.

The right shipping container should be worth its cost. Buy only from a supplier offering what you need for a good price.

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Every function and cell in the body needs water to work properly. You need water to regulate your temperature, to give you a boost of energy, to keep the blood flowing properly, to help digestion move smoothly, and more.

Many people drink at least a few glasses of water every day, but now that’s times are changing and temperatures are rising, it’s important to be vigilant and informed, especially about dehydration. With that, here are a few things you need to know about hydration and dehydration—and the facts behind them.

Dehydration is Serious

Drink waterWhile most people will only ever experience mild dehydration that includes light-headedness, headaches, and decreased sweat or urine output, it can take a turn for the worse and may require medical attention.

Just recently, one of the most publicised cases of dehydration involved NBA superstar LeBron James when he was still with the Miami Heat. James suffered severe dehydration and cramping during an NBA Finals game and as millions of viewers witnessed, it was painful.

Water is Fine During Exercise

If your exercise will take less than two hours, water will do just fine. You don’t need sports drinks to keep you hydrated, but it can help.

Regular tap water that passes through a filtration system using a specialised sediment filter will do. But if you’re really into flavoured water, it’s better to make your own using clean, filtered water and fresh fruits and ingredients from the supermarket.

8-10 Glasses per Day is not Enough

This rule of thumb regarding water intake is outdated. According to the Institute of Medicine, men need about three litres of water intake daily, while women need 2.2 litres. This all depends on numerous factors, including your current health and lifestyle. You don’t need to force yourself to drink if you’re not thirsty or if you don’t need to.

Take note also that those suggested intake levels cover fluids, and not just water alone. This means things like coffee, tea, and fruit juices are also part of the intake count.

Dehydration is a serious condition, but it’s also one of the easiest conditions to reverse. Having the right knowledge and attitude towards dehydration is a step towards better health.

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roof maintenanceStormy weather is not uncommon to those who live in Perth. Over the years, the city and its people have endured tropical cyclones, which remain to be a significant weather hazard in Western Australia. Due to its geographical location, the city is constantly vulnerable and normally within the path of nature’s incredible show of power.

The heavy rains and wild weather seen recently shows just how dangerous weather conditions can be. Destructive winds and rain can easily pummel a property into rubbles if homeowners do not prepare for the storm. Good thing that it does not take much to equip your property and make sure it can withstand torrential rains.

If you are gearing up your home for the rainy days, here are some things to think about:

Strong Winds Can Pick Up Items Lying Around

Strong winds can easily topple down large structures; imagine what it can do to objects without a sturdy foundation. They can become projectile missiles and damage your property, or worse, injure someone.

Clean Up the Gutters

Roof maintenance experts in Perth say that the most common causes of heavy storm damage are blocked gutters and drainage systems. Accumulated leaves, twigs, or dirt can easily block the gutters and downpipes, which causes the rainwater to overflow. This can result in flooding and pave the way for more extensive damage to your property. Before a storm comes, make sure that these roofing features are in good condition.

Mind the Trees

Trees can also become dangerous in extreme weather conditions. Branches may fall and damage your property. Some trees may be uprooted as well. To prevent this from happening, consult with your local council about proper tree trimming measures.

Prepare an Emergency Kit

If you still do not have one, it is high time to get an emergency kit for your home. Power outages are common during storms, so prepare emergency lights. If possible, it is also a good idea to invest in a power generator. Lastly, keep medical supplies and emergency food stored safely.

When it comes to face Perth storms, all you have to do is to know the proper preparation measures. You can minimise property damage and keep your family safe.

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