Every business aims to grow, but the rough economic times has made it challenging for business owners to excel. As a result, companies continue their search to expand to other markets and make sure that they cover those where they could generate profit. This method, however, is resource-heavy, and at times, counterproductive.
Fortunately, growth doesn’t always have to come from expansion, as you could develop your company by focusing more on what you have and offer at the moment. It is something trusted business coaches in Perth agree with and focus on today.
The Winemaker’s Logic
The best wines of the world come from the thorough efforts of vintners, as they focus more on providing nutrients for the fruit, rather than the whole plant, to deliver fine spirits.
Grapevines grow into large, leafy plants as they easily absorb soil nutrients and soil. The problem is with vigourous vines that yield smaller crops and lower-quality wine. Rich growing conditions tangle leaves, create shade, and steal nutrients from the grapes which inhibits ripening and proper nourishment.
Winemakers prune vines and reduce yields to fix this problem. This is how they produce the finest wines is a testament to quality over quantity. The same principle could apply to your business as well.
A Three-Step Process
To drift from the traditional notion of business growth through more products and expansion, follow this three-step process:
- Strategise – First of all, you have to find out what strategy works for your business. From experience, you could already come up with a core scheme that has proven to be effective before. To harness this strategy, cluster and prioritise which parts work and which ones require improvement. Develop an end goal for your firm and use this to find a hook for your brand that would be a hit during the relaunch.
- Deliver – Put your plan into action, and be sure to deliver it properly. Communicate your message properly through different advertising channels, define roles and delegate tasks, and collaborate as one company. Implement it effectively to make sure your brand stands out.
- Evaluate – Use metrics to assess the effectiveness of your campaign, and tell stories about it. Numbers may be factual, but these aren’t enough; you need powerful storytelling to bolster the campaign. If there are bumps and setbacks with the plan, tweak it to perfection.
Growth through focus is possible, but when you go this route, commit to it until completion to ensure success.