At the height of the Internet age, marketers are now struggling to reinvent themselves.
According to Paul Greenberg, enterprise technology analyst, the battle for customers has gone from competing against others to competing for customer’s attention. Therefore, marketers feel the need to increase their budget on technology and digital marketing.
Innovative digital marketing
In a recent survey by Adobe to explore how marketers involve themselves in the digital age, 64% of marketers expect their role to change in the next year and 81% in the next three years—but one year is long enough to get way behind of everybody else. In the research, however, only 40% of the surveyed said they wanted to reinvent themselves, and only 14% of them actually know how to do it.
Some of them cited digital/social marketers as something companies need to invest in, followed by data analysts, creatives, and mobile marketers. Businesses, therefore, should look for effective online marketing products that are not only fresh and innovative, but also goes with how users act and interact in the online sphere.
One of the most effective online marketing products is the search engine optimization (SEO). Oxford Dictionary defines it as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
SEO, as a marketing strategy, is a technique that has worked for many companies. Of course, online users and potential customers often use search engines, such as Google, to look for things that they want. Often, small businesses look for SEO services when to drive visitors to their website, as the organic results attract more clicks, and, accordingly, more revenue to the emerging small business owners.
Experts note that ensuring proper optimization will boost search visibility and sales for small businesses that use SEO. Ensuring availability and consistency of the business’s listing information across a variety of third-party sources, as well as ensuring appropriate link strategies would drive traffic to the website. Doing this would be easy because many SEO companies are emerging.
Many marketers are still traditional and cautious, but nowadays, traditional and cautious is no longer the thing. Companies need to go out of their comfort zone and take risks, as they should feel the need to move, and move fast in the rapidly changing market.