SEO Training Basics: How Website Structure Affects SEO Performance

Posted on Aug 7 2013 - 6:15am by Rudolf Beattie

When it comes to SEO training, most available resources out there will be quick to point out the benefits of both on-site optimisation, those that typically include incorporating target keywords in key areas of the website, and off-site SEO, as in the case of link building.

Many of these introductory guides, however, only touch on a subject that’s just as important to a website’s natural search success—its underlying structure. As with any project, the foundation is everything. It holds everything together and supports the whole structure. Brushing up on these structural elements will lead to better tactics.

Navigating Should be Easy

At first thought, website navigation might seem like one of those things that happen organically. That is, you don’t have to make a plan of where you’ll place every page on your website; categories and hierarchies will simply fall into place on their own as the website grows.

But the first thing SEO training in Australia should tell you is that a website’s foundation is everything. The structure of the site plays a big role in its overall SEO authority, and the particular navigational elements you put into place deserves as much attention as the site’s layout and design, if not more.

Linking Internally

If your website is large, of course, you need more than the site’s navigation structure to control its depth. If you have more than 100 pages, for example, you’d need more separate categories to make all pages accessible within three clicks using the navigation structures alone, which almost often bogs down the website’s appearance and functionality. During the structuring, while you’re at it, you can also decrease the site’s depth and make navigating easier through internal linking.

URL Structure

Another website structure element to think about is how the individual page URLs are built. As any SEO training will tell you, there’s a potential benefit to be gained from integrating your company’s target keywords into this vital navigation area. Pages will be more searchable if you put a lot of thought into making SEO-friendly URL structures.

Whether you’re still planning to build your website or it’s already up and running, it’s always good to go back and check these elements to make sure that your site conforms to standards set by the search engines and its spiders. With a bit of elbow grease, you’ll see substantial changes and benefits as a result of your site’s structural changes.