The Growth of the Organic Food Market

Freshly picked potatoes

Statistics show that up to 80% of U.S. households have bought organic foods during the past year. Organic foods expert, High Quality Organics, believes that the growth of the wholesale market for organic fruits and vegetables is not going to shrink in the immediate future.

Innovations and consumer education have helped to make organic produce more acceptable, and affordable. More consumers are beginning to appreciate the quality difference between organic and mass-produced items.


The organic food market is growing. Food influencers are teaching more ways to use and consume organic food, expanding on the choices and pushing for reduced waste. Major producers have always made their products look attractive. This influenced organic food producers being forced to deliver good-looking produce.

The expectation is high for aesthetically-pleasing products, including blemish-free bananas, eggs, avocado, and onions. More people now understand why onion skins are included in creating broths and soups.

Non-Traditional Food Items

root to stem food movement is also growing, where more parts of the plants are being included in the food preparation. This results in new processes, such as making pesto from carrot tops. The concept of using as much of the plant or fruit as possible has long been done, like deep frying potato skins. These days, more dishes use edible flowers. These include rose petals, nasturtiums, elderflower, and zucchini flowers. These edible floral garnishes are expected to become more popular in the future.

Middle Eastern food, along with other Mediterranean dishes, are also gaining popularity, especially their ingredients such as fava beans, lentils, and chickpeas. Along with the ingredients, typical Middle Eastern spices such as cumin, cardamom, and harissa are also getting noticed and being widely used.

There are many organic foods today. In contrast, most food produced by commercial growers have been bred to be resilient to disease, grow faster, and be big. Organic foods have struggled because these are innately “ugly produce” or far from the smooth and beautiful appearance of mass-produced food items. Nonetheless, the organic food industry has been growing.